Carly Rae Jepsen has been named gud spokesperson. It’s a kitchy and natural personal care brand from the makers of Burt’s Bees, so it’s yummy bath and body products with cool names like Pearanormal Acitvity, Red Ruby Groovy and Orange Petalooza.
CRJ, who is also repping the spring line of Candies for Kohl’s, will appear in the brand’s ads beginning in the May issues of fashion mags. It’s of course a singing-in-the-shower-themed campaign, since the line is full of body care treats.
The brand also shared behind-the-scenes clips from the photo shoot, where CRJ gives us a play-by-play of her experience shooting the campaign. She also reveals that she writes music while sudsing up and that she’s one of those people who sings in the shower every morning.
“I spent the day getting dolled-up in a little bit of old school fashion and playing with some amazing products,” the ‘Call Me Maybe’ singer said about the shoot.
“To be able to use a brand that you know has natural ingredients but also smells scrumptious is the best of both worlds,” CRJ said. “I love these products because I know I can count on them, they’re good for me, and make me feel beautiful.”
That’s a heavy duty endorsement for the products, which are not tested on animals. CRJ is already doing her job hawking ‘em effectively.
Go here to get a special “gudee” from CRJ!
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