It’s amazing how much work went into the one minute and 30 seconds of Beyonce‘s H&M commercial. Donald Schneider, the Creative Director of the commercial, explains the concept behind the clip, saying they were inspired by the four elements — earth, wind, fire, water. And of course, Bey makes every single one of them look absolutely stunning.
Perhaps the most shocking thing about the commercial is Beyonce said she had about five minutes to learn the choreography, which just reinforces her consummate professionalism to fans. Schneider continued, “It’s going to be a firework of visual impressions.” It sure is, but the thing we’re most excited for is that we can finally buy clothes like Beyonce without having to blow up our piggy banks!
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